With the global pandemic of 2020 still going on, most people are stressed out worrying about where their next dollar will come from. You can boost your income as a Hairstylist or Braider by simply doing these four things:
Offer a Referral Rewards Program
Once you’ve won clients over with your professionalism and technical ability, you should also be sure to ask for a referral. Don’t be pushy, but let the client know you’re new to the salon and working on building clientele.
You can increase clients’ motivation to refer their friends and family by creating a referral rewards program. Give clients a discount for every referral, or offer a free service for a specific number of referrals.
If you’re trying to figure out how to build a clientele but aren’t accepting walk-ins, you’re missing out on a huge opportunity to show off your skills. Accepting walk-ins is a surefire way to increase your overall client base. Set aside one day to accept walk-ins.
Lots of people are busy and forget to schedule appointments. If you can meet their needs and make life a little easier for them, they’ll be sure to come back again, especially if you provide them with excellent service.
Build Your Portfolio
Show off your work! Take photos of past clients and keep them in a photo book that can be displayed at your salon. You can offer this book to people instead of a magazine to help them decide what kind of cut they’d like. Just be sure to ask permission before you display pictures!
Manage Your Schedule Well
Like we discussed above, clients don’t like to wait. When you’re a booth renter or mobile hairstylist, it can be difficult to keep track of your appointments. You can sign up for a scheduling app that will help you manage your time to make sure your clients get the best experience possible.
How to make clients fun to your chair for service. Imagine, a slow day. No clients. You are doing absolutely nothing besides playing around with your own hair or your co-workers. It’s better to work for half the money than none at all! Heres how to get clients to sit in your chair for service plus bring their friend along.
Hair Braiders Marketing Tip #1 – “2 for the price of 1.” This marketing tip is a tip that anyone can use to build their Hair Braiding business. You don’t have to invest any money, just time, hard work and dedication. You must be willing to give your clients a FREE service or a DISCOUNT that has value to them. Once they receive what they are looking for, guaranteed, they will become local clients and refer others to you.
Let me share a story about myself and how I know for a fact that this marketing tip works. I am not originally from Florida. When I moved here from New York City, I didn’t know anyone. I had zero (0) clients! At that time we didn’t have social media. Only flyers, business cards and word of mouth. I didn’t have advertising dollars, so I had to figure out how to get clients through the door without spending a dime. Here’s what I did to build my clientele from 0 to 20 in just a few weeks! In 3 months I had over 50 steady clients!
MARKETING TIP #1 . On my slow days in the salon, which were Tuesday & Wednesday, I offered a 2 for 1 Special.
What that means is that I did 2 people for the price of 1. If the hair style cost $100, then one person could pay the entire price and treat their friend to a FREE style. Or they could split the cost, half and half making the cost of the service $50 for each person.
I offered this special 2 for the price of 1 every week for about 3 months. It was hard work. I gave quality service. My clients were happy and continued to return bringing along a friend to get the 2 for 1 special. *Please note, a client could not return with the same person who had gotten their hair done previously. They could only bring NEW CLIENTS.
The purpose of this campaign was NOT MONEY! It was to BUILD A CLIENTELE. This marketing campaign was a win for me. I gained new clients every week. It was also a win for my client because they got their hair done at 1/2 price.
If you would like to learn more about how to run this 2 for 1 special to build more clients, leave a message or comment, I would be happy to help you!:-)